VIGILANT MULTIFAMILY | RAPID RESPONSE COMMERCIAL
THE OLD WAY
IS DEAD.
TEAM@DAVIDGLESSNERWORKS.COM | 720.737.6026
COMMERCIAL VIDEO |
PHOTOGRAPHY |
VIDEO PRODUCTION |
CONTENT STRATEGY
Vigilant Multifamily partnered with DG WORKS, a Denver production company, to create a commercial centered around the speed, experience, and personality behind their brand. From discovery through a two-day production, the entire project came together in less than seven days.
And with two very different audiences to speak to, one version wasn't going to cut it.
So we created two.
EVERGREEN COMMERCIAL
At the very start of discovery, we knew this commercial needed to work in more than one environment.
The DG WORKS team produced the evergreen version, intended for Vigilant's ongoing social and digital marketing, while a second version was specifically tailored for Rocky Mountain Gun Owners event attendees, where Vigilant was serving as title sponsor.
RMGO ALTERNATE VERSION
STILLS + PHOTOGRAPHY
OR: TEAM@DAVIDGLESSNERWORKS.COM | 720.737.6026
BEHIND THE WORKS
A DEEPER PRODUCTION BREAKDOWN
15 MINUTE BRAINSTORM TO BUILD A BETTER FIRST FIVE SECONDS.
Production day 2, we were running nearly an hour ahead of schedule. Instead of stopping for lunch, director, David Glessner and Director of photography (DP), Jason Leeper kept working and reviewing what could be stronger.
One thing stood out:
The opening needed a better visual + audio hook.
BEFORE
With about 15 minutes left in the break, DP Jason pitched using Vigilant’s fans to build an entire throne. We added haze, mirror bounce to create a disco-ball effect, and old fashioned incandescent back-lighting. For the RMGO’s version, we added firearms and firearm specific media in select portions of the video to make the opening immediately relevant to that audience.
AFTER
All of that for roughly five seconds of a one-minute commercial.
Because we all know how important those first 1-3 seconds are in any content.
“We engaged them on short notice to produce a commercial for us at a upcoming event. These guys worked tirelessly over the coarse of just a couple days to make it happen for us. The customer service along with the above and beyond delivery of our commercial I cant speak enough about. In today's world it is very difficult to find people who truley care about their craft and im greatful I was able to find David who showed nothing but professionalism, outside the box thinking and listened to our needs. Thanks fellas, we look forward to the next one..”
— Raymond Henry, Business Development | VMF