The Anatomy of "Cool" Brands: Lessons from Nike and Porsche
Spec Ad curated for Nike: shot by David Glessner
What makes Nike and Porsche “cool” brands?
It's not just about their products—it's about their impeccable branding, robust web presence, strategic marketing, and, stunning photo & video assets.
Going Beyond Products: Selling Emotions
Modern brands understand that they're not just selling products; they're selling emotions. Whether it's the feeling of empowerment in Nike's athletic gear or the thrill of luxury and performance with Porsche, these brands excel in creating an emotional connection with their audience.
However, it's important to note that Nike and Porsche didn't achieve their "cool" status overnight. Like any successful journey, it started from the ground up, with a strategic approach and consistent effort.
All photo credit goes to Nike & Porsche
How you can Implement the Same Marketing Strategy as Porsche & Nike
Even if your product or service seems “boring”, enhancing your brand presence through emotion marketing & storytelling utilizing strategic photography and cinematic video production is crucial. The best brands evoke emotion, and there’s no reason why your brand can’t.
At DG WORKS, we thrive on challenges and are dedicated to helping brands like yours stand out. Regardless of your industry, utilizing emotion strategically is a cornerstone of effective marketing. Our photography and video production, backed by a solid strategy, are essential in helping your content evoke the right emotions and boost your brand presence.
Conclusion
Creating a "cool" brand isn't just about products—it's about crafting a compelling narrative, leveraging powerful visuals, and connecting emotionally with your audience. Take inspiration from iconic brands like Nike and Porsche, and start building your brand's legacy today.
PS: Sneaking in our spec ad for Nike was just a playful nod to their innovative marketing strategy—because great brands inspire creativity at every turn.