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The Anatomy of "Cool" Brands: Lessons from Nike and Porsche
Marketing Strategies, Media Strategies, Brand Development, Brand Case Studies David Glessner Marketing Strategies, Media Strategies, Brand Development, Brand Case Studies David Glessner

The Anatomy of "Cool" Brands: Lessons from Nike and Porsche

Modern brands understand that they're not just selling products; they're selling emotions. Whether it's the feeling of empowerment in Nike's athletic gear or the thrill of luxury and performance with Porsche, these brands excel in creating an emotional connection with their audience.

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