Porsche X Dua Lipa has done it again.
Screen grabs from Porsche’s latest video campaign directed & narrated by Dua Lipa.
How Porsche Demonstrates Stellar Brand Media & Marketing Strategies in Their Latest Video
Porsche has done it again, setting a benchmark for how brand media and marketing should be done. Fear not, these strategies can help your brand too. In their latest video directed & narrated by iconic pop singer, Dua Lipa, Porsche showcased a few stellar brand media and marketing strategies that are worth checking out.
1) Emotion Marketing & Storytelling
Porsche’s recent video gave us another prime example of great emotion marketing and storytelling, which I’ve talked about before. The video is a roller coaster of emotions, all of which are positive. Porsche took a simple idea and added a twist. While utilizing their new global ambassador Dua Lipa, an idea with many, many different story lines, would have been a huge chaotic jumble. Howwwwevver, the twist of narrating by Dua Lipa throughout the entire spot, evoked emotion & caused you to ponder What’s next?
As I was watching, it felt like I was in a plot of the new Fast & Furious movie, each scene getting more & more extreme. But with the use of narration, these scenes represented Dua Lipa’s imagination, making the story special and engaging. The takeaway is clear: one of the best forms of marketing is to evoke emotion through quality storytelling that keeps your audience engaged.
2) Long-Form Content Takes Priority
The video length: 2 Minutes, and 2 seconds, to be exact. While there's other shorter variants, the 2 minute story set priority. Which means one thing: Long-Form will always be King. (Oooh that Rhymes) which allows for deeper connection and your audience will be more in tuned with your brand’s identity.
3) Strategic Collaboration
Porsche’s collaboration with Dua Lipa is a masterclass of strategic collaboration. This mutual benefit allows both parties to tap into each other's audiences. Porsche fans discover Dua Lipa, and Dua Lipa’s fans discover Porsche. This strategy helps both partners target new audiences while of-course remaining loyal to their existing supporters.
Key Takeaways
One of the best ways to improve your brand media and marketing is to take notes from the Big Dogs, the industry leaders, and discover how your brand can implement these strategies with your own unique approach. Here’s a summary of the strategies Porsche used:
1) Emotion Marketing & Storytelling
2) Long-Form Content Took Priority
3) Strategic Collaboration
4) Versatility in Use
5) Sticking to Your Brand's Roots with a Twist
What can you take away?
Porsche’s latest video is a stellar example of effective brand media and marketing strategies. By incorporating emotion, prioritizing long-form content, and being strategic with their collaborations, Porsche sets a high standard for the industry. Watch the video yourself and see how these strategies can inspire your brand’s approach.
Porsche and Dua Lipa collaborate on yet another successful campaign, demonstrating spectacular examples of proper brand media & marketing, backed with strategy. Check it out!
Don’t know where to go next? That’s where we come in. Let’s connect! I’d love to learn more about your brand, and discover how our Denver production company can help with your media & marketing pain points.