GATEPASS | 2026 BRAND LAUNCH ENGINE
THE LAST UPFIT
YOU’LL EVER NEED.
BRAND LAUNCH ENGINE | PHOTOGRAPHY |
VIDEO PRODUCTION
GatePass brought on DG WORKS as their strategic production partner to help launch the brand into market around one core message: “The Last Upfit You’ll Ever Need.” From there, we helped lay the creative foundation for a company ready to disrupt the $2B vehicle upfitting industry.
OUR APPROACH?
BRAND LAUNCH FILM
FROM WHITE STUDIO TO
DARK DUNGEON.
The look we were going for called for deep blacks, heavy contrast from darks to light, and just a moody overall tone. The studio we walked into was almost the complete opposite; bright, white, and highly reflective.
Our production team specifically set out more time in order to transform the space into the dark world we had envisioned in pre-production. (With limited resources for location)
Our approach was to make the product feel powerful, premium, and dramatic.
CREATIVE CONCEPT
A lot of the final look was built before shoot day. We developed a detailed shot list and mood-board to guide framing, lighting, movement, and the overall visual direction across every asset.
During post, we made the call to shift away from some of the original blue and green tones. The change gave us more accurate skin tones, cleaner product color, and a more consistent look between the bright exterior scenes and the darker studio environment.
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DON’T TAKE OUR "WORKS” FOR IT, TAKE THEIRS
Andrew Ries - Executive Producer at DECKED
“David and team were top-notch professionals. DECKED had a last-minute content opportunity that required a fast turnaround with a lot of ambiguity.
Not only was David fast and organized, they were exceptional on set and took advantage of what opportunities were presented. Excellent communicators and killer video professionals. We'd use them again.”
