GATEPASS | 2026 BRAND LAUNCH ENGINE
THE LAST UPFIT
YOU’LL EVER NEED.
TEAM@DAVIDGLESSNERWORKS.COM | 720.737.6026
BRAND LAUNCH ENGINE | PHOTOGRAPHY |
VIDEO PRODUCTION |
CONTENT STRATEGY
GatePass brought on DG WORKS as their strategic production partner to help launch the brand into market around one core message: “The Last Upfit You’ll Ever Need.” From there, we helped lay the creative foundation for a company ready to disrupt the $2B vehicle upfitting industry.
BRAND LAUNCH FILM
From the beginning, we approached production with the full marketing ecosystem in mind.
The DG WORKS team produced 1 Launch film, a teaser/trailer, a social cutdown, (10) 1- Shot Social clips, (50+) I-phone + BTS content, and (50+) stills photography assets as well as stills screenshots from the video side for even more marketing material. All assets would fuel the foundation for GatePass’s content engine moving forward.
LAUNCH FILM TRAILER
AUTOMOTIVE + LIFESTYLE PHOTOGRAPHY
HOW-TO INSTALL
DYNAMIC SOCIAL CUTDOWN
SOCIAL EXECUTIONS
OR: TEAM@DAVIDGLESSNERWORKS.COM | 720.737.6026
WHERE OUR ASSETS WERE USED
BEHIND THE WORKS
A DEEPER PRODUCTION BREAKDOWN
FROM WHITE STUDIO TO
DARK DUNGEON.
The look we were going for called for deep blacks, heavy contrast from darks to light, and just a moody overall tone. The studio we walked into was almost the complete opposite; bright, white, and highly reflective.
Our production team specifically set out more time in order to transform the space into the dark world we had envisioned in pre-production. (With limited resources for location)
Our approach was to make the product feel powerful, premium, and dramatic.
CREATIVE CONCEPT
A lot of the final look was built before shoot day. We developed a detailed shot list and mood-board to guide framing, lighting, movement, and the overall visual direction across every asset.
During post, we made the call to shift away from some of the original blue and green tones. The change gave us more accurate skin tones, cleaner product color, and a more consistent look between the bright exterior scenes and the darker studio environment.
“David took on our company's brand and product launch (GatePass). The DG WORKS Team was phenomenal throughout every step of the process. We came to them with a general vibe and they were able to turn it into a near cinematic video production. They assisted with location selection in Denver and delivered some top tier photography assets.
We will continue working with David and the DG WORKS team for our future videography and photography projects.”
— Brennen DuPree, Co-Founder | GatePass