How Understanding your Brand Drives Better Media Strategy
The Importance of Grasping Your Perspective
Marketers, the more I grasp from your point of view, the better my Denver production company can serve your objectives. Understanding what your brand actually needs and separating that from what you want has become super crucial. Especially in this digital age where content consumption and production are at an all-time high and show no signs of stopping.
Being a Creative Strategist First
This is why I prioritize being a creative strategist. My goal is to build an ideal strategy for your brand. Some brands need more help than others, and that's okay. By putting ourselves in your brand's shoes, we can better understand what's appealing to your brand and what will ACTUALLY move the needle forward in your business.
Key Insights from Discovery Meetings
In my recent discovery meetings, I've noticed two main points:
Every Brand’s Needs Are Slightly Different
Not All “Pretty” WORKS Are Created the Same
Tailoring Photography and Video Production
Every brand needs quality media, including photography and video production. However, the type of photos and videos vary from brand to brand. That's why it's crucial to understand: if we were the brand, what type of content would actually leverage positive results?
There’s truly so much to choose from and it can get quite overwhelming. Here’s some of the type of photos & videos we offer and our partners have reaped the benefits:
1) Photography
2) Video & Drone Production
Now those are the 2 pillars, now let’s go deeper within them:
Photography:
1) Commercial/Advertising
2) Lifestyle (Adding human element to help evoke emotion)
3) Docu-series/Storytelling
4) Curated for your website’s written content
5) Headshots curated for your about section/meet the team
6) Event/Experimental
Video Production:
1) Commercial/TV Spot
2) Social spot or Social media videos
3) Brand Story/Founders Video
4) Educational
5) Docu-series/Storytelling
6) Video Testimonials
7) Explainer Videos
8) Event/Experimental
Expanding Your Brand's Media Arsenal
The crazy thing is it doesn’t stop there. There’s so many more types of photography & video production that can really enhance your marketing efforts and truly build or build upon your brand’s presence.
Understanding Your Audience: The Key to Success
Your most important audience is your potential customers. As I continue to grow DG WORKS, my ability to understand your perspective deepens. This allows me to accurately identify your brand's true priorities and develop a tailored package that embodies your needs.
Why DG WORKS is the Right Partner
This is what makes DG WORKS stand out from a typical production company—we lead with production backed by strategy. By putting ourselves in your shoes, we ensure that every project not only looks great but also resonates with your target audience and drives results.
Would love to connect! Feel free to email me directly: david@davidglessnerworks.com